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Privacy Policy

We are committed to protecting and safeguarding your personal data. Your privacy is important to us, which is why we are updating our Privacy Policy in order to meet the new European data protection law, known as the General Data Protection Regulation (GDPR) which comes into effect on 25th May 2018.

Our Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the Site).

When we talk about 'Personal Information' in this Privacy Policy, we are talking both about Order Information and Device Information .

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as 'Order Information'.

We use the Order Information that we collect to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, proving and providing you with order confirmations and receipts and providing refunds).

Additionally, we use this Order Information to:
- Communicate with you about the progress of your order
- Screen our orders for potential risk or fraud
- and, if you have given us permission, provide you with information or advertising relating to our products or services.

When you visit the Site, we also automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as 'Device Information'.

We collect Device Information using the following technologies:
- 'Cookies' are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- 'Log files' track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- 'Web beacons', 'tags', and 'pixels' are electronic files used to record information about how you browse the Site.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We will never sell your personal data to another company. We do however share your Personal Information with third parties to help us fulfil your order and to communicate to you, as described above.

For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here.

We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

Also, If you have given us permission, we use Campaign Monitor to send you email updates about our product launches and special offers. You can stop these emails at any time by clicking on the unsubscribe link at the bottom of the email. Alternatively you can email and request to be removed.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, or if you have questions please contact us by email at or by mail using the details provided below:

Dorothy Creative Limited
Privacy Compliance Officer
Studio B, 22 Jordan Street, Liverpool, L1 0BP, United Kingdom